As it was recently announced Lego are selling out, and allowing their product to be branded with the name of Shell! There has been a big campaign about this urging Lego to end this alliance with Shell and show support for the Arctic instead!
This alliance does not send a good message. Lego is a big part of kids life’s and can be very influential. If they grow up accepting Shell and associating it with play and happy memories, well it can never be a good thing! I remember playing with Lego space set, I loved it and as many kids wanted to build spaceships and travel into space. Imagine kids playing with oil rigs and petrol stations and dreaming of drilling oil in the Arctic, it scares me to think of it.
For Shell this is a massive boost to their PR and boosts their name and could even inspire kids to want to work with Shell when they grow up! Lego must stop this branding and the only way to stop them is to bombard then and hammer at their door until they stop!
Found this great video by Greenpeace, please share it !
“Imagine you’re eight years old and picture the Arctic… It’s just an endless sparkling expanse of sea and ice, populated by brave scientific explorers, magical animals and Indigenous Peoples who have called the far north home for millennia. An enchanted place to explore, create stories and let your imagination run free.
At least that’s what LEGO is telling kids. Its new Arctic play set has brought the magical polar north into kids’ bedrooms around the globe. And by doing that it’s helping to educate children and create a generation of Arctic supporters who will be inspired to protect it… But sadly LEGO is only telling kids half the story. What it’s not telling them is how it’s also helping Shell to threaten this beautiful and fragile place…
Shell wants to take advantage of the melting ice to drill for more of the fuels that caused the melting in the first place. But scientists say an oil spill there would be impossible to clean up, devastating the Arctic’s unique wildlife. It’s faced fierce criticism for its plans from environmental NGOs and regulators, and reputation-wrecking media coverage.
Shell knows it needs to fix its bad reputation to keep its Arctic scheme alive. And a deal with LEGO, the world’s favourite toy company, is a PR dream come true.” Greenpeace. More information on their campaign here